A hand tipping mouldy strawberries and a slimy bag of salad into the kitchen bin

Noova™ Fridge Purifier

Bought Saturday. Binned Wednesday.

It's not your shelves. It's the air.

4.8/5 · 331 reviews

45-day risk-free trial · Delivered in 7–9 working days

Noova on the middle shelf of a full fridge

Here's the bit nobody mentions

You can wipe the shelves. You can't wipe the air.

  • EthyleneRipening fruit gives off a natural gas that salad and greens are sensitive to.
  • Mould sporesTiny spores float in the fridge air until they land on something soft.
  • NoovaA catalytic core clears both from the air, all day, every day.

How it works →

Noova on the middle shelf of a full fridge

Nothing to refill for 5 years. One Noova, one fridge.

4.8/5 · 331 reviews

Fruit and salad going off by midweek? Noova™ is a small steel cylinder that clears ethylene gas and mould spores from your fridge air. Nothing to refill, for 5 years.

45-day risk-free trial · Free UK delivery on 2+ · Delivered in 7–9 working days

  • Nothing to refill
  • No batteries, no plug
  • Food-grade SUS 304 steel, no chemicals

What customers notice first

A punnet of fresh strawberries in a fridge, Noova on the shelf

“Very pleased with this Fridge Purifier no smells any more and also keeps the food fresher no more throwing the strawberries and raspberries away…”

Christine · 31 July 2026

Fresh salad in the salad drawer, Noova on the shelf above

“…I have noticed that my food is staying fresher than before especially the salad items that always started to go brown within a day…”

Karen B. · 3 September 2026

Opening a clean fridge with Noova on the middle shelf

“Always had a funny smell lately no matter what I used to clean . Within a couple of hours of putting this in the fridge smell disappeared”

Anne · 30 July 2026

French cheeses on a board in the fridge, Noova beside them

“I can't believe it neutralised our French cheese pong!”

A Noova customer · 1 October 2026

An old box of bicarbonate of soda next to the fridge, Noova on the shelf

“It's really good. No need to remember to refill the unit every so often with baking soda.”

Jennifer · 9 September 2026

A hand placing Noova in a clean fridge

“I was sceptical at first but after having in my fridge & 12 hours later, there are no nasty smells coming from my fridge & the food seems to last longer. I was so impressed I bought one for a friend”

Hazel · 15 August 2026

Noova on the middle shelf of a full fridge

“…within 24hrs it had cleared all the odours and has continued to do so. Excellent.”

Graeme · 10 September 2026

A hand placing Noova on a fridge shelf

“…I bought two as I have 2 fridges and no bad smell and sometimes I have a lot of veg in my fridges but it smell perfect…”

Dolores · 1 June 2026

Many customers say their food lasts up to twice as long. Every fridge is different, so results vary.

Real reviews, copied as written (some are shortened). Photos show how Noova sits in the fridge.

Noova held in the palm of a hand

Try Noova™ for 45 days

1 Noova for £29.99 + £4.99 delivery. Or 2 for £54.99 (£27.50 each) with free UK delivery. A free e-book comes with every pack.

Not happy? Email us within 45 days of delivery for a refund on return. Return postage is paid by you.