“Very pleased with this Fridge Purifier no smells any more and also keeps the food fresher no more throwing the strawberries and raspberries away…”
Nothing to refill for 5 years
Noova™ Fridge Purifier
4.8/5 · 331 reviews- Clears ethylene gas and mould spores from your fridge air
- Nothing to refill. No batteries. No plug. Lasts 5 years
- Food-grade SUS 304 steel. No chemicals, no perfume
- “Many customers say their food lasts up to twice as long”
Still swapping the bicarb? Noova breaks smells down, so there's nothing to refill.
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Questions? contact.support@getnoova.com
45-day risk-free trial
Delivered in 7–9 working days
Free UK delivery on 2+
“Strawberries are lasting much longer and no smell in the fridge”
A Noova customer · 2 September 2026
THE WEDNESDAY BIN RUN
You do the big shop. By midweek, half of it's on the turn.
Strawberries with a grey fuzz on top. A bag of salad gone slimy at the bottom. A cucumber going soft at one end.
It goes in the bin. You buy more on Saturday. And by Wednesday, it happens again.
So you clean the fridge. Every shelf. Every drawer. It looks spotless.
And a few days later, the fuzz is back.
We asked our customers what was happening in their fridge before they ordered.
2 out of 3 ticked the same answer: “My fruit and vegetables were going bad too fast.”
And the fix more than half of them had already tried? Cleaning the fridge more often.
Post-purchase survey, orders 27 July – 9 October 2026.
Here's the bit nobody mentions
You can wipe the shelves. You can't wipe the air.
Your fridge is a closed box of cold air. Everything you buy shares it. Two things build up in that air.
-
1
Ripening fruit gives off ethylene gas
Apples, bananas, pears and tomatoes, as they ripen.
-
2
Ethylene and mould spores fill the closed fridge air
A fridge is a closed box. What's in the air stays in the air.
-
3
They reach everything else on the shelves
Strawberries, salad, leafy greens.
-
4
Noova clears both from the air, 24/7
It works on the air, not the shelf.
Ethylene gas. Apples, bananas, pears and tomatoes give it off as they ripen. It's a natural ripening gas, and salad and leafy greens are sensitive to it. It's the reason people say to keep bananas away from the rest of the fruit bowl.
Mould spores. They're tiny, and they float. They don't need a dirty shelf. They drift around the fridge until they land on something soft, like a punnet of strawberries.
A cloth reaches the shelf. It never reaches the air. That's why a spotless fridge and a Wednesday bin run can happen in the same week.
HOW IT WORKS
It works on the air, not the shelf.
The steel is the shell. The work happens in the catalytic core inside.
The core releases oxidising agents into your fridge air. They catch ethylene gas, mould spores and food smells and neutralise them, leaving water and carbon dioxide.
Why it never fills up
Bicarb and charcoal soak smells up until they're full. Then you buy more.
A catalyst works differently. It drives the reaction without being used up by it. So there's nothing to fill, nothing to swap and nothing to recharge.
One Noova. 5 years.
- No batteries
- No plug
- Nothing to refill
- Lasts 5 years
One Noova covers a fridge up to 500 litres. Put it on any shelf, in the door or in the salad drawer.
“I love the product concept of passive purification of the air in the refrigerator. I also like the fact that you don't have to keep adding chemicals or replacing batteries, and it lasts 5 years…”
Donald · 16 May 2026
One Noova. One fridge. Five years.
Nothing to refill. No batteries. No plug.
45-day risk-free trial · Delivered in 7–9 working days
Open the fridge. Smell nothing.
Noova breaks smells down instead of soaking them up.
Last night's curry. Half an onion. A bit of cheese at the back. One smell, every time the door opens.
Bicarb soaks smells up until it's full, then it stops. Noova is a small steel cylinder that breaks them down instead. Nothing to refill, no batteries, 5 years.
“…There are no food smells at all in my fridge now…”
A Noova customer · 29 September 2026
“An excellent tool no more embarrassing odours”
Ron F. · 29 September 2026
ALREADY TRIED THE USUAL FIXES?
Cleaning, bicarb. Here's what each one works on.
| Feature | Noova | Bicarb | Cleaning |
|---|---|---|---|
| What it works on | The air | Smells, until it's full | Surfaces you can reach |
| What you keep doing | Nothing | Buying a new box | Scrubbing again |
| Over 5 years | One purchase | Box after box | Your weekends |
One Noova costs £29.99 + £4.99 delivery, once. In a pack of 2 it's £27.50 each, with free delivery.
Over 5 years, that's about 46p a month per fridge. Nothing to top up, ever.
If you've kept a box of bicarb at the back of the fridge, you know how it goes. It does something for a while. Then you forget to swap it. Noova was made so there's nothing to remember.
“It's really good. No need to remember to refill the unit every so often with baking soda.”
Jennifer · 9 September 2026
Three steps. No instructions needed.
Unbox it.
Put it on any shelf, in the door or in the salad drawer.
Leave it there.
It starts working straight away, and keeps going for 5 years.
Tip: start with a clean fridge, then let Noova look after the air.
“…Simple to use - just unpack it and put it in to a clean fridge and forget about it.”
A Noova customer · 18 September 2026
What customers notice first
“…I have noticed that my food is staying fresher than before especially the salad items that always started to go brown within a day…”
“Always had a funny smell lately no matter what I used to clean . Within a couple of hours of putting this in the fridge smell disappeared”
“It's really good. No need to remember to refill the unit every so often with baking soda.”
“I was sceptical at first but after having in my fridge & 12 hours later, there are no nasty smells coming from my fridge & the food seems to last longer. I was so impressed I bought one for a friend”
“…within 24hrs it had cleared all the odours and has continued to do so. Excellent.”
“…I bought two as I have 2 fridges and no bad smell and sometimes I have a lot of veg in my fridges but it smell perfect…”
Many customers say their food lasts up to twice as long. Every fridge is different, so results vary.
Real reviews, copied as written (some are shortened). Photos show how Noova sits in the fridge.
The Christmas fridge
More food, same closed box of air.
Stilton in cling film. A cheese board. Turkey under foil. Sprouts. Trifle. One fridge, packed for days. By Boxing Day, it smells of all of it at once.
Noova breaks smells down instead of soaking them up. One small steel cylinder on the shelf. No refills, no batteries, 5 years.
Delivery takes 7–9 working days, so it's worth ordering early.
“I can't believe it neutralised our French cheese pong!”
A Noova customer · 1 October 2026
Steel, not chemicals.
Noova is made from food-grade SUS 304 stainless steel. There are no chemicals inside to top up, no perfume to cover smells, and it never touches your food. It just sits on the shelf.
- Food-grade SUS 304 steel
- No chemicals
- No perfume
- Never touches food
- No batteries
“Great little piece of freshness Looks nice in fridge and wipeable”
Janice · 12 September 2026
Try it for 45 days.
Put Noova in your fridge and watch a few weekly shops go by.
If you're not happy within 45 days of delivery, email contact.support@getnoova.com and we'll send you the return address and a refund once it's back.
Return postage is paid by you. This is in addition to your statutory rights.
Questions, answered
Is it safe to keep next to food?
Yes. Noova is made from food-grade SUS 304 stainless steel. It has no chemicals and no added perfume, and it never touches your food. It just sits on the shelf.
How can a steel cylinder clean the air?
The steel is only the shell. Inside is a catalytic core. It releases oxidising agents into the fridge air, which catch ethylene gas, mould spores and food smells and neutralise them, leaving water and carbon dioxide. It doesn't soak smells up like bicarb, so it never fills up.
Does it really last 5 years?
Yes. A catalyst drives a reaction without being used up by it. So the core doesn't fill up the way bicarb or charcoal does. No refills, no batteries, no recharging, for 5 years.
Will my food last longer?
We won't promise you a number, because every fridge and every shop is different. Here's what we can tell you: Noova clears ethylene gas and mould spores from the air around your food, and many customers say their food lasts up to twice as long. Their reviews are on this page.
Why can't I buy it in the shops?
We sell Noova direct, online, at getnoova.com. You order it here and it's delivered to your door in 7–9 working days, free on packs of 2 or more.
What if it doesn't work for me?
You have 45 days from delivery to decide. If you're not happy, email contact.support@getnoova.com and we'll send you the return address and a refund once it's back. Return postage is paid by you.
How soon will I notice a difference?
It starts working as soon as it's on the shelf. Many customers mention the smell first. Graeme wrote: “within 24hrs it had cleared all the odours”. Every fridge is different, so give it a few weekly shops.
Where do I put it?
Anywhere in the fridge: any shelf, the door or the salad drawer. One Noova covers a fridge up to 500 litres.
Do I need one per fridge?
Yes, one per fridge (up to 500 litres). That's why the pack of 2 is our most popular: one for the kitchen, one for the garage fridge or for someone else's.
How long does delivery take?
7–9 working days. Delivery is £4.99 on a single Noova and free on packs of 2 or 3.
What's the free e-book?
How to Keep Your Food Fresh for Longer (£12.99) comes free with every pack.
Still unsure? Email us at contact.support@getnoova.com
Clear the air before your next big shop.
45-day risk-free trial · Free UK delivery on 2+
“…I only started using it approximately 10 days ago but in this short time I can honestly say nothing at all ha had to be thrown away. This was the main reason why I purchased this item and I haven't been disappointed.”
A Noova customer · 9 September 2026