The smell I can't control – Dan’s story
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🎄 Order by Monday 7 December for Christmas delivery · 45 days to change your mind
Home & Kitchen · Reader story
Updated 3 November 2026
“It's all in your head.” The worst thing I said to my pregnant wife.
Dan, 34, couldn't smell what his wife could. Then he put his head in the fridge.
By Dan, 34 · Reader story

My wife was 10 weeks pregnant. For a fortnight I told her the fridge smell was all in her head. Then I put my head in it.
I'm Dan, 34, from Leeds. I fit kitchens for a living, which makes this even more embarrassing.
Hannah and I have been together eight years. We'd been trying for a baby for nearly two. When she showed me the test in September, I had to sit down on the kitchen floor. I'd have done anything for her that day. Anything.
Three weeks later, I was the man telling her she was imagining things.
I want to explain how it happened, because I think a lot of blokes would do the same, and I'd like them not to.
It started on a Tuesday night. She opened the fridge for some juice, shut it again straight away and said, “Can you not smell that?” I stuck my nose near the door. Nothing. Just fridge. “It's fine, love,” I said.
She said it again the next night. And the next. I kept saying I couldn't smell anything, which, it turns out, is the worst thing you can say to a pregnant woman.
By the end of the first week I'd moved on to “it's probably the hormones”. I actually said that. Out loud. In our kitchen. She didn't speak to me for the rest of the evening, and I genuinely didn't know why.
I'd even looked it up at work, in the van, and found a page about pregnancy and smells. I read two lines, thought “there you go, it's her nose, not the fridge”, and felt quite pleased with myself. That's how sure I was.
She stopped opening it. She'd stand in the kitchen in her dressing gown and ask me to get the milk out for her tea. If I was at work, she went without. One night I found a sticky note on the fridge door in her writing: “YOU open it x”.
The kiss on the end was the bit that got me.
I'd come home and find her eating dry toast at the table, because the butter was in the fridge. I'd say, “Why didn't you just get it?” and she'd look at me like I was the stupidest man in Leeds. Which, it turns out, I was.
Then her mum came round for Sunday dinner. Jan's a retired dinner lady with a nose like a bloodhound. She went to the fridge for the custard, opened the door and said: “Daniel. How have you not smelled that?”
Hannah didn't say anything. She just looked at me across the table. Two weeks of me telling her it was in her head, and her mum smelled it in two seconds.
Then Jan turned to Hannah and said, “Love, how have you been living with this?” And Hannah's eyes filled up, right there at the table, over the roast potatoes. It wasn't the fridge that did it. It was somebody finally believing her.
So that night, after Jan had gone, I got down on my knees on the kitchen lino and actually stuck my head in.
Half a red onion with no cling film. A box of chow mein from the weekend, with a white furry patch I hadn't spotted. The end of a block of cheese gone hard and sweaty. A bag of coriander that had turned to green water in the bottom drawer. Nothing you'd see from standing up. But with my nose an inch from the shelf, I got it.
It wasn't in her head. It was in everything.
I took a photo of the chow mein and sent it to my brother. He replied: “Mate. Apologise.”
Two weeks of telling her she was imagining it. I stayed down there a bit longer than I needed to, because I didn't want to turn round.
It isn't your fault, and it isn't your food
Most fridge advice assumes the fridge is yours. Clean it more. Check the dates. Wrap things properly.
But plenty of fridges belong to more than one person. They belong to four flatmates, nine students or thirty-four colleagues. Or they are yours, but the smell comes from somewhere you can't change: a power cut while you were away, the Christmas Stilton, a nose at 11 weeks that picks up everything.
In every one of those fridges, you can do everything right and still open the door to a smell that isn't yours.
Nobody can control what other people put in a shared fridge. Nobody can stop a trip switch going while they're on a beach.
What can change is what happens to the smell once it's in there.
What it costs to leave it
When I did turn round, Hannah was in the doorway. She wasn't angry any more. She just looked tired. She said, “I can't do another thirty weeks of this, Dan.”
That stuck with me. So the next day I did what I do at work. I priced it up.
In those two weeks she'd eaten at her mum's three nights a week, because Jan's fridge didn't bother her. That's a 24-mile round trip, about £5 in diesel each time, so £30. We'd binned around £40 of food because she couldn't face anything that had been in our fridge. I'd bought a scented freshener for £5.99 that she made me take straight back out. Two tubs of bicarb, £3.60.
And then the extra shopping. I'd started picking food up on my way home so she didn't have to go near the fridge. Another £20 a week, in the little supermarket by the ring road, buying things we already had at home, because nothing from our fridge tasted right to her.
Nearly £120 in a fortnight. If nothing changed, that was getting on for £240 a month for the rest of the pregnancy. Over £1,500 by the time the baby came. I did the sums on the back of a delivery note in the van, and then I sat there for a bit with the engine off.
But the money was the small part. The big part was my wife standing in her own kitchen, asking permission to have a cup of tea. And me, the bloke who fits kitchens for a living, not believing her about her own kitchen.
If I left it, I knew how the next thirty weeks would go. Sticky notes. Her mum's house. Me getting the milk, and her not quite looking at me when I handed it over.
And then what comes after. In thirty weeks we'd have a baby in the house, and a fridge that gets opened every couple of hours, day and night. I didn't want our first months as parents to start with her not wanting to go in the kitchen.
I wasn't having that.
A smell in the fridge never stays where it started. It drifts into the air, and everything else in there is sitting in that air.
The butter picks it up first. Then the milk. Then the cheese, the fruit and the leftovers in their tubs. Food that's well in date starts to taste of somebody else's dinner, and it goes in the bin anyway.
So you pay twice. Once for the food. Then again for the bicarb, the lemons, the scented fresheners and the sprays that cover it for a few days and give up.
Then people start living around it. They hold their breath to get the milk. They keep food in a carrier bag in their room, or buy a meal deal rather than open the fridge. They stop asking people round. Some start pricing a new fridge, around £600, and the next strong cheese or forgotten curry arrives in that one too.
None of this sorts itself out. Every week it's left is another week of binned food, another tub of bicarb, and another moment at the door hoping nobody else opens it first.
The people using a fridge don't always change. The air inside it can.
What doesn't work when it isn't your mess
Asking everyone to label their food
Everyone agrees at the flat meeting. Nobody does it. Three weeks later the note's still on the door, and so is the curry.
Double-bagging your own food
Two bags, a knot and a clip. It still tastes of theirs, because the bags are sitting in the same air.
Bicarb
Soaks smells up until it's full, then stops. Nothing tells you when, so it sits there for months doing nothing.
Scented fresheners
Now the milk tastes of “fresh linen” as well as the curry. A second smell, on top of the first.
A new fridge
Around £600 and a weekend of hassle. And the next curry or Stilton arrives anyway.
It works without anybody's help

Noova is a little steel cylinder that fits in your palm and sits on any shelf.
Inside is a catalytic core. It breaks smells down instead of soaking them up, so there's nothing to fill up and nothing to replace.
Think of bicarb as a sponge: it holds on to the smell until it's full. Noova breaks the smell down, and the core isn't used up doing it. That's why one keeps going for 5 years.
Nobody has to change a thing, remember a thing or even know it's there.
No plug, no batteries, no refills, no button. It works anywhere in the fridge, at the back, in the door or in the salad drawer, and one covers a fridge up to 500 litres.
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1Put it on any shelf.
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2It starts working on its own.
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3Open your fridge. Smell nothing.
2 for £54.99 · Free UK delivery · 45 days to change your mind
No scent. Nothing added.
Most fridge fresheners work by adding a smell. Lemon, “fresh linen”, “ocean”. The idea is that you smell that instead.
In a closed fridge, that second smell has nowhere to go. It ends up in the butter and the milk, on top of the first one.
Noova doesn't smell of anything. No fragrance, no chemicals. It's food-grade SUS 304 stainless steel, and it never touches your food.
It takes smells away instead of covering them with another one. So nobody opens the door to a new smell either: not the flatmate, not the client, not the person in the house who can smell everything right now.
The milk tastes of milk. The butter tastes of butter.
So I went at it like a job. On the Sunday I took every shelf and drawer out and scrubbed them in the bath. I did the seals with an old toothbrush. I wiped the back wall with vinegar. I put a tub of bicarb at the back and threw out anything that looked even slightly tired.
Hannah said it was better. For about two days.
I was gutted. I'd spent six hours on it. I fit kitchens. I know how to clean a fridge. And it still wasn't right.
By the Wednesday she was asking me to get the milk again. I could smell it myself by then, faintly, now I knew what I was smelling for. Not one thing in particular. Just a sour, stale smell that hung about in there whatever I did.
The week before, I'd tried a scented freshener, a blue gel one that said “ocean”. Hannah opened the door, said “Oh, no. No, no, no,” and shut it again. She was right. It smelled like a swimming pool had moved in with the chow mein. I'd bought it in a hurry at the petrol station, because I wanted to come home with something. That was the whole point, really. I wanted to look like I was fixing it.
It was Jan who sent me the Noova link. A text at 10pm, no message, just the link. Then a second text: “Not a scented one. Order it.”
I looked at it for a while before I opened it. I'd had a lot of adverts on my phone since we found out. Prams, cots, pillows shaped like bananas. I assumed this was another one.
I read the page properly, the way I'd read a spec sheet. It's a little steel cylinder that fits in your palm and sits on a shelf. No plug, no batteries, no refills. One covers a fridge up to 500 litres, so size wasn't a problem, and you can put it anywhere: the back, the door, the salad drawer.
The bit I wanted to understand was how. In plain English, it goes like this. Bicarb is a sponge. It soaks smell up and holds on to it until it's full, and then it just sits there. Noova has a catalytic core inside that breaks the smell down instead of holding it. Nothing gets stored, so nothing fills up. And the catalyst isn't used up in the process, which is why it lasts 5 years.
I'm not a chemistry person. But I fit enough kitchens to know the difference between something that hides a problem and something that sorts it. Bicarb hides it, until it's full.
Then the bit that mattered most for us. It has no scent of its own. No fragrance, no chemicals. It's food-grade stainless steel and it never touches the food. So it doesn't swap one smell for another, which is exactly what the ocean gel had done.
I still had doubts. It looked like a pepper pot. I wondered if Jan had been taken in by an advert. But there were 45 days to change my mind if it did nothing, and I'd already spent £120 in a fortnight getting nowhere.
I ordered the 2-pack. Free delivery, £27.50 each. One for us, and one for Jan's fridge, because I owed her. I paid for it on my phone in a customer's driveway in Headingley, between a worktop and a sink.
It came, I put it on the middle shelf and didn't say anything. I didn't want to make a big thing of it in case it didn't work, and I didn't want Hannah opening the fridge just to test it for me.
A few days later, on the Saturday morning, I was in the shower when I heard the fridge door. Then the kettle. When I came down, she was at the table with a cup of tea she'd made herself, milk and all.
She'd opened the fridge herself for the first time in weeks. Took the milk. Shut the door. Didn't say a word about it.
I didn't say anything either. I could have punched the air. I didn't. I'd learned that much. I made toast and acted like it was a normal Saturday.
Apparently that's the most romantic thing I've ever done.
To be clear, it doesn't do anything about how she feels. She still can't walk past a fish counter. What changed is the smell that came out of our fridge every time someone opened it.
That night she peeled the sticky note off the door and stuck it inside my work diary. “YOU open it x”. It's still there.
Jan rang that evening. She didn't ask about our fridge. She asked if I'd put the second one in hers yet. I had. On the Tuesday, while she was at bingo.
Hannah's 16 weeks now. She does the milk. I do the bins. That feels about right. I've told three lads on site about it since. All of them had a pregnant partner at home, or had had one. All of them went a bit quiet.
Hannah read this before I sent it in. She told me to put in that I still can't find the ketchup in a fridge, even with my head in it. Fair.
“I am totally amazed at what this little gadget does”
Moira, verified review
Bicarb, fresheners or Noova?
The usual fixes, side by side.
| Bicarb / charcoal | Scented fresheners | Noova | |
|---|---|---|---|
| Breaks smells down (doesn't just soak them up) | ✗ | ✗ | ✓ |
| Adds a fragrance to your food | none | yes | none |
| Needs replacing | every few weeks | every few weeks | nothing to replace for 5 years |
| Plug or batteries | no | some do | no |
| Chemical-free, food-grade steel | — | ✗ | ✓ |
2 for £54.99 · Free UK delivery · 45 days to change your mind
Rated 4.81/5 from 232 reviews
Here are a few of them, copied exactly as they were written.
★★★★★
“It does what it says it get rid of horrible smells in fridge”
Fiona, verified review★★★★☆
“this little gadget has certainly removed the bad odours from our fridge”
Adam, verified review★★★★★
“I was a bit sceptical but decided it was worth a try. I am totally amazed at what this little gadget does”
Moira, verified reviewHALF PRICE ON THE NOOVA SITE TODAY
Noova is half price on its own website today. The 2-pack is already ticked: it comes with free UK delivery and works out at £27.50 each.

- Free with every order: the e-book “The Fresh Fridge Handbook” (worth £12.99)
- ★ Rated 4.81/5 from 232 reviews
- 45 days to change your mind
- Delivery in 7–9 working days
- 🎄 Order by Monday 7 December to have it before Christmas.
Get 2 for £54.99 with free UK delivery. Dan put the second one in his mother-in-law's fridge.
Before you order
Does it really work?
It's rated 4.81/5 from 232 reviews. Inside is a catalytic core that breaks smells down instead of soaking them up like bicarb, so it doesn't fill up and stop.
Is it safe next to food?
Yes. It's food-grade SUS 304 stainless steel, with no chemicals and no fragrance, and it doesn't touch your food.
Will it make my food smell or taste of anything?
No. It has no scent of its own and adds nothing to the fridge. It takes smells away instead of covering them with another one.
How can a piece of steel get rid of a smell?
It isn't the steel on its own. Inside is a catalytic core. It breaks smell molecules down, where bicarb only stores them.
How can it last 5 years?
The catalytic reaction doesn't use the material up, so there's nothing to fill up and nothing to replace.
Does it need switching on or charging?
No. There's no plug, no batteries and no button. You put it on a shelf and it starts working on its own.
Will it work in a shared fridge?
Yes. One covers a fridge up to 500 litres, and you can put it anywhere: at the back, in the door or in the salad drawer. Nobody else has to do a thing, or even know it's there.
When will it arrive?
Delivery takes 7–9 working days. Order by Monday 7 December to have it before Christmas.
What if it doesn't work for me?
You've got 45 days from the day it arrives to change your mind. Email contact.support@getnoova.com and ask for a refund. Return postage is paid by the customer.
Open your fridge. Smell nothing.
The sticky note has come off Dan's fridge door.
You can't change what other people put in the fridge. You can change what it smells like.
Noova is half price on its website today. Get 2 for £54.99 with free UK delivery, which works out at £27.50 each.
Delivery takes 7–9 working days. Order by Monday 7 December to have it before Christmas.
Every order comes with the free e-book The Fresh Fridge Handbook. And if it doesn't work for you, you've got 45 days to change your mind.
2 for £54.99 · Free UK delivery · 45 days to change your mind
2 for £54.99 · Free UK delivery45 days to change your mind
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